/// Pop Up in Paris

From 20 to 25 January 2026, Al Ain Académie hosted its first pop-up store in Paris, in the heart of Le Marais, at 19 Rue de Turenne. Conceived as a temporary exhibition space, the project welcomed a strong flow of visitors and received an enthusiastic response, confirming the growing international interest around the brand’s universe.

On January 22, we also held a special evening event that turned the pop-up into a true meeting point between fashion, art, and culture. Throughout the week, the space welcomed buyers, creatives, and artists — including Sfera Ebbasta (one of the most influential Italian artists in contemporary music), who stopped by and chose to purchase pieces from the collection.

The project showcased Al Ain Académie’s identity as a cultural language rather than a purely commercial object: an expanded Mediterranean imaginary connecting Moroccan Berber textiles, Venetian craftsmanship, and a contemporary architectural sensibility.

The first floor presented a preview of the Fall–Winter 2026/2027 collection, a research-led exploration of knitwear that reinterpreted classic forms through experimental yarns, refined techniques, and pop graphics with a controlled visual presence.
On the ground floor, an installation inspired by Murano glassmaking reflected on memory, gesture, and the transmission of knowledge.

A Paris debut that marked an important milestone for Al Ain Académie — and opened the door to new international perspectives.